{"id":2420,"date":"2026-09-22T11:15:58","date_gmt":"2026-09-22T11:15:58","guid":{"rendered":"https:\/\/pmadvokati.com\/?p=2420"},"modified":"2026-09-28T14:11:16","modified_gmt":"2026-09-28T14:11:16","slug":"registracija-logoa-u-srbiji-kako-zastititi-logo-i-brend-vodic-za-2026","status":"publish","type":"post","link":"https:\/\/pmadvokati.com\/en\/logo-registration-in-serbia-how-to-protect-logo-and-brand-guide-for-2026\/","title":{"rendered":"Registration of a logo in Serbia: how to protect your logo and brand (2026 guide)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2420\" class=\"elementor elementor-2420\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47c38c3 e-flex e-con-boxed e-con e-parent\" data-id=\"47c38c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dcb99f elementor-widget elementor-widget-html\" 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.pma-related:hover{text-decoration:underline;}\n.pma-cta{max-width:680px;margin:24px auto 0;padding:56px 24px 90px;border-top:1px solid var(--pma-line);text-align:center;}\n.pma-cta h2{margin:0 0 12px;font-size:1.5rem;font-weight:700;letter-spacing:-0.01em;}\n.pma-cta p{color:var(--pma-ink-soft);max-width:440px;margin:0 auto 30px;font-size:1.02rem;line-height:1.6;}\n.pma-cta a{display:inline-block;background:var(--pma-btn-bg);color:var(--pma-btn-ink);font-weight:600;text-decoration:none;padding:14px 32px;border-radius:980px;font-size:.98rem;transition:opacity .15s ease;}\n.pma-cta a:hover{opacity:.82;}\n.pma-cta .pma-fine{margin-top:18px;color:var(--pma-ink-faint);font-size:.84rem;}\n@media(max-width:640px){.pma-hero h1{font-size:1.9rem;}.pma-dek{font-size:1.02rem;}.pma-author{flex-direction:column;align-items:flex-start;}}\n@media(prefers-reduced-motion:reduce){.pma-article *{transition:none!important;}}\n<\/style>\n<div class=\"pma-article\">\n  <div class=\"pma-crumb\"><a href=\"https:\/\/pmadvokati.com\/\">PM Advokati<\/a> &nbsp;\/&nbsp; <a href=\"https:\/\/pmadvokati.com\/blog-novi\/\">Blog<\/a> &nbsp;\/&nbsp; Registracija logoa u Srbiji: kako za\u0161tititi logo i brend (vodi\u010d za 2026)<\/div>\n  <header class=\"pma-hero\">\n    <p class=\"pma-eyebrow\">Intelektualna svojina<\/p>\n    <h1>Registracija logoa u Srbiji: kako za\u0161tititi logo i brend (vodi\u010d za 2026)<\/h1>\n    <p class=\"pma-dek\">Vodi\u010d kroz postupak za\u0161tite logoa (\u017eiga) u Srbiji \u2013 ko mo\u017ee da ga registruje, koji je postupak i koliko dugo traje za\u0161tita.<\/p>\n    <div class=\"pma-byline\"><span><b>Dimitrije Mijailovi\u0107<\/b><\/span><span class=\"pma-dot\">\u00b7<\/span><span>Advokat, PM Advokati<\/span><span class=\"pma-dot\">\u00b7<\/span><span>7 min \u010ditanja<\/span><\/div>\n  <\/header>\n  <nav class=\"pma-toc\">\n    <p class=\"pma-lbl\">U ovom vodi\u010du<\/p>\n    <ol>\n      <li><a href=\"#s1\">\u0160ta je registracija logoa i za\u0161to je va\u017ena<\/a><\/li>\n      <li><a href=\"#s2\">\u0160ta je predmet za\u0161tite?<\/a><\/li>\n      <li><a href=\"#s3\">Ko mo\u017ee da podnese prijavu za registraciju<\/a><\/li>\n      <li><a href=\"#s4\">Da li registracija firme u APR \u0161titi logo?<\/a><\/li>\n      <li><a href=\"#s5\">Kako da znate da li je va\u0161 logo slobodan za registraciju?<\/a><\/li>\n      <li><a href=\"#s6\">Postupak registracije korak po korak<\/a><\/li>\n      <li><a href=\"#s7\">Klasifikacija robe i usluga<\/a><\/li>\n      <li><a href=\"#s8\">Koliko traje registracija<\/a><\/li>\n      <li><a href=\"#s9\">Trajanje prava nad registrovanim logom<\/a><\/li>\n      <li><a href=\"#s10\">Me\u0111unarodna za\u0161tita logoa<\/a><\/li>\n      <li><a href=\"#s11\">Da li je potrebno zastupanje od strane advokata<\/a><\/li>\n      <li><a href=\"#faq\">Naj\u010de\u0161\u0107a pitanja<\/a><\/li>\n    <\/ol>\n  <\/nav>\n  <div class=\"pma-body\">\n    <p>Ukoliko vam se desilo da ste ulo\u017eili vreme, kao i materijalne resurse za osmi\u0161ljavanje logoa kojim \u0107ete obele\u017eiti va\u0161u robu ili usluge, a naknadno ste saznali da takav isti ili sli\u010dan logo ve\u0107 postoji, ili ako \u017eelite da zaobi\u0111ete takvu neprijatnost u startu, ovaj blog \u0107e vas detaljno uputiti \u0161ta je logo, kako se reguli\u0161e i koja je procedura za\u0161tite istog.<\/p>\n    <p>Logo je termin koji se koristi u svakodnevnom jeziku, me\u0111utim, ne\u0107ete na\u0107i ovu re\u010d u zakonu kojim se reguli\u0161e ova materija, jer se logo u pravnom smislu zove \u017eig, tj. znak. Zakon koji reguli\u0161e ovu materiju je <a href=\"https:\/\/www.paragraf.rs\/propisi\/zakon_o_zigovima.html\" target=\"_blank\" rel=\"noopener noreferrer\">Zakon o \u017eigovima<\/a>, a registar pred kojim se vr\u0161i registracija \u017eigova vodi Zavod za intelektualnu svojinu (u daljem tekstu: ZIS).<\/p>\n    <h2 id=\"s1\">\u0160ta je registracija logoa i za\u0161to je va\u017ena<\/h2>\n    <p>Registracija logoa je va\u017ena, jer time sti\u010dete pravo kojim \u0161titite svoj znak (logo), kojim obele\u017eavate va\u0161e proizvode i\/ili usluge koje pru\u017eate na tr\u017ei\u0161tu, i time stvarate brend koji vas razlikuje od drugih brendova.<\/p>\n    <p>Ukoliko izvr\u0161ite registraciju logoa, dobijate isklju\u010divo pravo kori\u0161\u0107enja va\u0161eg logoa za robu i usluge za koje je registrovan, imate pravo da zabranite da se identi\u010dan ili bitno sli\u010dan znak koristi od strane drugog lica, kao i potencijalnu imovinsku vrednost, jer je registrovani logo pravo kojim se mo\u017ee raspolagati u vidu prenosa ili izdavanja licence za kori\u0161\u0107enje.<\/p>\n    <h2 id=\"s2\">\u0160ta je predmet za\u0161tite?<\/h2>\n    <p>Zakon predvi\u0111a da je logo znak koji se mo\u017ee sastojati od bilo kakvih znakova, posebno od re\u010di, uklju\u010duju\u0107i i li\u010dna imena, ili od crte\u017ea, slova, brojeva, boja, trodimenzionalnih oblika, oblika robe ili njenog pakovanja, kombinacija tih znakova ili zvukova, ali pod odre\u0111enim uslovima:<\/p>\n    <ul class=\"pma-list\">\n      <li>da je podoban za razlikovanje u prometu robe, odnosno usluga jednog fizi\u010dkog ili pravnog lica od robe, odnosno usluga drugog fizi\u010dkog ili pravnog lica;<\/li>\n      <li>da mo\u017ee biti prikazan u Registru \u017eigova na na\u010din koji omogu\u0107ava nadle\u017enim organima i javnosti jasno i precizno utvr\u0111ivanje predmeta za\u0161tite.<\/li>\n    <\/ul>\n    <h2 id=\"s3\">Ko mo\u017ee da podnese prijavu za registraciju<\/h2>\n    <p>Podnosilac prijave za priznanje \u017eiga mo\u017ee biti kako fizi\u010dko lice, tako i pravno lice koje se bavi prometom roba i pru\u017eanjem usluga. Dokaz o obavljanju privredne delatnosti u prijavi za priznanje \u017eiga nije potrebno dostavljati.<\/p>\n    <p>Da li postoji opcija podno\u0161enja prijave od strane preduzetnika? Preduzetnik je pravna forma obavljanja privredne delatnosti koja je regulisana <a href=\"https:\/\/www.paragraf.rs\/propisi\/zakon_o_privrednim_drustvima.html\" target=\"_blank\" rel=\"noopener noreferrer\">Zakonom o privrednim dru\u0161tvima<\/a>. ZIS navodi kao savet da, imaju\u0107i u vidu mogu\u0107nost prestanka obavljanja odre\u0111ene delatnosti, radi kontinuiteta prava nosioca \u017eiga, pogodnije je podneti prijavu za priznanje \u017eiga kao fizi\u010dko lice a ne preduzetnik.<\/p>\n    <div class=\"pma-info\"><div class=\"pma-tag\">Napomena za strance<\/div><p>Strano fizi\u010dko ili pravno lice koje nema prebivali\u0161te, odnosno sedi\u0161te na teritoriji Republike Srbije u postupku pred nadle\u017enim organom mora zastupati zastupnik upisan u Registar zastupnika koji vodi nadle\u017eni organ ili doma\u0107i advokat.<\/p><\/div>\n    <p>Iako dakle i pravna i fizi\u010dka lica mogu podnositi zahteve za registraciju logoa, da biste izbegli neki propust i time produ\u017eili ovaj proces, savet je da se anga\u017euje <a href=\"https:\/\/pmadvokati.com\/o-nama\/\">advokat za intelektualnu svojinu<\/a>.<\/p>\n    <h2 id=\"s4\">Da li registracija firme u APR \u0161titi logo?<\/h2>\n    <p>Mo\u017ee se desiti u praksi da pre osnivanja firme osmislite logo za firmu, i da potom registrujete firmu pred <a href=\"https:\/\/apr.gov.rs\/%d0%bf%d0%be%d1%87%d0%b5%d1%82%d0%bd%d0%b0.3.html\" target=\"_blank\" rel=\"noopener noreferrer\">Agencijom za privredne registre<\/a>. Me\u0111utim, registracijom firme u <a href=\"https:\/\/apr.gov.rs\/%d0%bf%d0%be%d1%87%d0%b5%d1%82%d0%bd%d0%b0.3.html\" target=\"_blank\" rel=\"noopener noreferrer\">APR<\/a>, vi samo na zakonit na\u010din vr\u0161ite registraciju firme, ali ta registracija nema nikakvog efekta na va\u0161 logo. Dakle, registracijom firme u APR se ne sti\u010de pravo na za\u0161titu va\u0161eg brenda, ve\u0107 to mora biti u\u010dinjeno isklju\u010divo na propisan na\u010din pred Zavodom za intelektualnu svojinu.<\/p>\n    <h2 id=\"s5\">Kako da znate da li je va\u0161 logo slobodan za registraciju?<\/h2>\n    <p>Dakle, pre same registracije va\u0161eg znaka (logoa), potrebno je proveriti da li znak koji \u017eelite da registrujete ve\u0107 postoji u registru. Sasvim je mogu\u0107a situacija da ste vi kreirali znak kojim \u017eelite da obele\u017eavate va\u0161u robu i usluge, ali da je neko drugo lice ve\u0107 takav znak registrovalo u ZIS registru. Iz tog razloga je potrebno da izvr\u0161ite prethodnu proveru toga da li va\u0161 znak ve\u0107 postoji u registru. Ta provera se mo\u017ee izvr\u0161iti na dva na\u010dina:<\/p>\n    <ul class=\"pma-list\">\n      <li>Samostalnom pretragom u odgovaraju\u0107em registru znakova. Ovaj na\u010din provere je besplatan, jer sami vr\u0161ite proveru, ali je nesigurniji jer mo\u017ee do\u0107i do propusta u pretrazi.<\/li>\n      <li>Pretraga od strane samog ZIS-a. Ovaj na\u010din pretrage je preporu\u010dljiv jer ga vr\u0161e stru\u010dna lica iz Zavoda za intelektualnu svojinu, te je daleko pouzdaniji. Za razliku od samostalne pretrage, za ovu vrstu provere se pla\u0107a odgovaraju\u0107a taksa.<\/li>\n    <\/ul>\n    <h2 id=\"s6\">Postupak registracije korak po korak<\/h2>\n    <p>Postupak registracije logoa sprovodi se pred Zavodom za intelektualnu svojinu u nekoliko koraka.<\/p>\n    <div class=\"pma-steps\">\n      <div class=\"pma-step\"><div class=\"pma-num\">01<\/div><div><h3>Podno\u0161enje prijave<\/h3>\n        <p>Podnosilac prijave na odgovaraju\u0107em obrascu podnosi prijavu, uz pla\u0107anje administrativne takse.<\/p>\n      <\/div><\/div>\n      <div class=\"pma-step\"><div class=\"pma-num\">02<\/div><div><h3>Ispitivanje prijave<\/h3>\n        <p>Zavod za intelektualnu svojinu ispituje ispunjenost formalnih uslova podnete prijave, a zatim i su\u0161tinski, da li takav logo ve\u0107 postoji za obele\u017eavanje nazna\u010denih prava i usluga.<\/p>\n      <\/div><\/div>\n      <div class=\"pma-step\"><div class=\"pma-num\">03<\/div><div><h3>Dono\u0161enje odluke<\/h3>\n        <p>Nakon \u0161to ZIS izvr\u0161i odre\u0111ene provere, donosi odluku o registraciji logoa. U tom momentu imate rok za pla\u0107anje takse za registraciju logoa, i nakon pla\u0107anja takse, va\u0161 logo se upisuje u registar.<\/p>\n      <\/div><\/div>\n    <\/div>\n    <h2 id=\"s7\">Klasifikacija robe i usluga<\/h2>\n    <p>Izuzetno bitna napomena u vezi registracije logoa jeste da vi registracijom logoa ne sti\u010dete automatski pravo da ga koristite za sve vrste robe i usluga, ve\u0107 se prilikom registracije vr\u0161i odabir robe i usluga koje \u017eelite da za\u0161titite. Odabir robe i usluga se vr\u0161i na osnovu takozvane Ni\u010danske klasifikacije, koja predstavlja dokument u kom je izvr\u0161ena podela robe i usluga na razli\u010dite klase.<\/p>\n    <p>Ovo je od presudnog zna\u010daja jer ukoliko ne izvr\u0161ite pravilnu klasifikaciju va\u0161e robe i usluga, mo\u017ee do\u0107i do toga da ipak nemate za\u0161titu logoa za neku od robe \u0161to plasirate na tr\u017ei\u0161te, usled lo\u0161eg klasifikovanja. Tako\u0111e, bitno je napomenuti da se i taksa mo\u017ee razlikovati u zavisnosti od broja klasa robe i usluga koje \u017eelite da klasifikujete.<\/p>\n    <h2 id=\"s8\">Koliko traje registracija<\/h2>\n    <p>ZIS navodi da ukoliko nema \u010dinjenice koja predstavlja smetnju za registraciju, obi\u010dno pro\u0111e 6 meseci od dana podno\u0161enja prijave do dana registracije. Ukoliko je, sa druge strane, prijava neuredna, ili postoje razlozi za eventualno odbijanje za\u0161tite ili do prekida postupka zbog nekog prethodnog pitanja, postupak se onda mo\u017ee produ\u017eiti, i trajati du\u017ee od 6 meseci.<\/p>\n    <h2 id=\"s9\">Trajanje prava nad registrovanim logom<\/h2>\n    <p>Nakon \u0161to izvr\u0161ite registraciju logoa, to pravo ne traje beskona\u010dno dugo po automatizmu, ve\u0107 vi to pravo sti\u010dete na period od 10 godina, ali ne od dana registracije ve\u0107 od dana podno\u0161enja prijave. Ovo pravo samo formalno traje 10 godina, ali postoji mogu\u0107nost da ga produ\u017eite i za narednih 10 godina, neograni\u010den broj puta, tako da u stvarnosti vi ovo pravo mo\u017eete produ\u017eavati koliko god puta \u017eelite i imate potrebu za tim.<\/p>\n    <h2 id=\"s10\">Me\u0111unarodna za\u0161tita logoa<\/h2>\n    <p>Treba imati u vidu da se registracija logoa o kojoj smo pisali u ovom tekstu va\u017ei za teritoriju Republike Srbije, a ne i u inostranstvu. Ako \u017eelite da va\u0161 logo proizvodi dejstvo i van granica Republike Srbije, onda je procedura ne\u0161to druga\u010dija, jer se vr\u0161i Me\u0111unarodna registracija logoa. Zato je najbolje da pre samog postupka registracije odlu\u010dite da li vam je potrebno da logo registrujete samo na teritoriji Republike Srbije, ili i u drugim dr\u017eavama.<\/p>\n    <h2 id=\"s11\">Da li je potrebno zastupanje od strane advokata<\/h2>\n    <p>Ovu celu proceduru mo\u017eete sprovesti i sami, ali imaju\u0107i u vidu mogu\u0107nost za pravljenje gre\u0161aka, i to pogotovo u proveri mogu\u0107nosti registracije logoa, kao i odgovaraju\u0107em svrstavanju robe i usluga u pravilne klase Ni\u010danske klasifikacije, preporuka je da anga\u017eujete advokata koji se bavi ovom materijom.<\/p>\n    <p>Ukoliko planirate da registrujete logo, a potrebna vam je stru\u010dna pomo\u0107, kancelarija PM Advokati vam mo\u017ee pomo\u0107i od samog starta, do okon\u010danja cele procedure.<\/p>\n    <div class=\"pma-faq\" id=\"faq\">\n      <h2>Naj\u010de\u0161\u0107a pitanja<\/h2>\n      <details class=\"pma-qa\" open><summary>Koliko traje registracija?<span class=\"pma-ic\"><\/span><\/summary><p>Obi\u010dno traje 6 meseci, a ako ima prepreka mo\u017ee trajati i du\u017ee.<\/p><\/details>\n      <details class=\"pma-qa\"><summary>Da li je dovoljno firmu samo da registrujem u APR da bih imao pravo na logo?<span class=\"pma-ic\"><\/span><\/summary><p>Ne, registracijom firme u APR ne sti\u010dete nikakva prava na logo.<\/p><\/details>\n      <details class=\"pma-qa\"><summary>Mogu li sam da registrujem logo?<span class=\"pma-ic\"><\/span><\/summary><p>Mo\u017eete sami registrovati logo, ali strana lica moraju registraciju vr\u0161iti ili preko registrovanog zastupnika iz Srbije, ili doma\u0107eg advokata.<\/p><\/details>\n      <details class=\"pma-qa\"><summary>Koliko traje pravo na logo?<span class=\"pma-ic\"><\/span><\/summary><p>10 godina, sa mogu\u0107no\u0161\u0107u produ\u017eenja za jo\u0161 10 godina, neograni\u010den broj puta.<\/p><\/details>\n      <details class=\"pma-qa\"><summary>\u0160ta ako neko ve\u0107 koristi sli\u010dan logo?<span class=\"pma-ic\"><\/span><\/summary><p>Zavisi da li je registrovan ili ne. Ukoliko nije, imate pravo da prijavite va\u0161 logo. Upravo zato je inicijalna pretraga od presudne va\u017enosti.<\/p><\/details>\n    <\/div>\n    <div class=\"pma-author\"><div><div class=\"pma-name\">Dimitrije Mijailovi\u0107<\/div><div class=\"pma-role\">Advokat, PM Advokati<\/div><\/div><a class=\"pma-related\" href=\"https:\/\/pmadvokati.com\/kako-osnovati-firmu-u-srbiji\/\">Kako osnovati firmu u Srbiji \u2192<\/a><\/div>\n  <\/div>\n  <div class=\"pma-cta\">\n    <h2>Planirate registraciju logoa?<\/h2>\n    <p>Poma\u017eemo vam da za\u0161titite svoj brend \u2013 od provere dostupnosti znaka, preko podno\u0161enja prijave, do okon\u010danja postupka pred Zavodom za intelektualnu svojinu.<\/p>\n    <a href=\"https:\/\/pmadvokati.com\/kontakt\/\">Zaka\u017eite konsultaciju<\/a>\n    <div class=\"pma-fine\">Radimo na srpskom i engleskom. Bez obaveza.<\/div>\n  <\/div>\n<\/div>\n<script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[\n{\"@type\":\"Question\",\"name\":\"Koliko traje registracija?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Obi\u010dno traje 6 meseci, a ako ima prepreka mo\u017ee trajati i du\u017ee.\"}},\n{\"@type\":\"Question\",\"name\":\"Da li je dovoljno firmu samo da registrujem u APR da bih imao pravo na logo?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ne, registracijom firme u APR ne sti\u010dete nikakva prava na logo.\"}},\n{\"@type\":\"Question\",\"name\":\"Mogu li sam da registrujem logo?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Mo\u017eete sami registrovati logo, ali strana lica moraju registraciju vr\u0161iti ili preko registrovanog zastupnika iz Srbije, ili doma\u0107eg advokata.\"}},\n{\"@type\":\"Question\",\"name\":\"Koliko traje pravo na logo?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"10 godina, sa mogu\u0107no\u0161\u0107u produ\u017eenja za jo\u0161 10 godina, neograni\u010den broj puta.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0160ta ako neko ve\u0107 koristi sli\u010dan logo?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Zavisi da li je registrovan ili ne. 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